The 2027 Met Gala is about jeans and T-shirts. It's harder than it sounds

A party with $100,000 tickets has picked the cheapest clothes in your wardrobe.
On November 5 the Metropolitan Museum of Art announced that the Costume Institute's spring 2027 exhibition will be "extraORDINARY: Fashion and the Poetics of the Everyday". It opens on May 9, 2027 and runs to January 9, 2028 at The Met Fifth Avenue. The Met Gala, the benefit that launches it, is on Monday, May 3. The museum's own summary of the subject: "jeans, T-shirts, and puffer coats", alongside "paper, plastic, and metal".
The exhibition and gala are made possible by Instagram, with major funding from Moncler and further support from Condé Nast. Co-chairs and other details of the night have not yet been announced.
The show that replaced Galliano
This was not the plan. Over the summer the Met announced "John Galliano: Horizons" as its 2027 show. Galliano was convicted of a hate crime by a French court in 2011 after a series of racist and antisemitic remarks, and the choice drew a backlash. On August 31 the museum and the designer said jointly that the exhibition "will not proceed as planned".
"I didn't have a plan B," Andrew Bolton, the Costume Institute's curator in charge, told Vogue. He said he wanted an idea that "wasn't a substitute", and one with "contemporary resonance". He started from this year's show, "Costume Art", which "placed the dressed body at the center of aesthetic experience", and moved on to how clothes are lived in day to day.
What is actually in it
The exhibition opens with garments from Jun Takahashi's autumn/winter 2024-25 Undercover collection, inspired in part by Wim Wenders's film Perfect Days. It closes with Kunihiko Morinaga's clothes for Anrealage, familiar shirts and coats conceived around cubes, spheres and pyramids.
In between are two sections. "Familiar Forms" covers what the Met calls archetypal garments: jeans, T-shirts, hoodies, biker jackets, trench coats and puffers. Named pieces include Matthieu Blazy's 2022-23 jeans for Bottega Veneta, a 2006 Gianfranco Ferré shirt, Marc Jacobs's 1993 flannel shirt for Perry Ellis, a 2011-12 Junya Watanabe biker jacket and a 2019-20 Moncler 1 Pierpaolo Piccioli ensemble. The Bottega Veneta jeans, from Blazy's debut, are not denim at all but leather made to look like it.
"Common Matter" is about materials: paper, plastic and metal, plus clothes built from cutlery, broken china and buttons. It includes a 1992 Comme des Garçons dress by Rei Kawakubo, a 1992-93 Martin Margiela ensemble, a 2003 Helmut Lang jacket and a 2027 dress by Glenn Martens for Maison Margiela. Hypebeast reports between 200 and 230 pieces in all.
A paper dress, Bolton told Vogue, can demand as much skill and labour as a silk gown. "The cost of a material tells us very little about the craftsmanship required to transform it."
A decade of Met Gala themes
Set against the past decade, it is the first theme built around clothes most guests already own.
| Gala | Exhibition | Built around |
|---|---|---|
| May 1, 2017 | Rei Kawakubo/Comme des Garçons: Art of the In-Between | One designer |
| May 7, 2018 | Heavenly Bodies: Fashion and the Catholic Imagination | Religion and art |
| May 6, 2019 | Camp: Notes on Fashion | An aesthetic idea |
| 2020 (cancelled) | About Time: Fashion and Duration | Time |
| Sept 13, 2021 | In America: A Lexicon of Fashion | American design |
| May 2, 2022 | In America: An Anthology of Fashion | American design |
| May 1, 2023 | Karl Lagerfeld: A Line of Beauty | One designer |
| May 6, 2024 | Sleeping Beauties: Reawakening Fashion | Fragile archive pieces |
| May 5, 2025 | Superfine: Tailoring Black Style | Black dandyism and tailoring |
| May 4, 2026 | Costume Art | Fashion and the body in art |
| May 3, 2027 | extraORDINARY: Fashion and the Poetics of the Everyday | Everyday clothes and materials |
From underwear to the Met
Both garments at the heart of the show started as workwear, and both took about a century to get here.
| Year | Moment |
|---|---|
| 1873 | Levi Strauss and Jacob Davis receive US patent 139,121 for riveted work trousers, the first blue jeans |
| 1913 | The US Navy's uniform regulations specify a "light undershirt" with sleeves "only long enough to cover the armpit" |
| 1951 | Marlon Brando wears a white T-shirt in A Streetcar Named Desire and makes the undershirt outerwear |
| 1964 | A pair of Levi's 501s enters the permanent collections of the Smithsonian Institution |
| 1993 | Marc Jacobs's grunge flannel for Perry Ellis, now in the 2027 show |
| 2022 | Matthieu Blazy's leather "jeans" for Bottega Veneta, also in the show |
| 2027 | The jeans and the T-shirt get their own Met Gala |

The money behind the denim
None of this is cheap. This year's gala raised a record $42m for the Costume Institute, up from $31m in 2025, according to the museum figures reported by Fortune and WWD. Individual tickets reached $100,000, up from about $75,000. The Met says the gala is the department's "primary source of annual funding for exhibitions, publications, acquisitions, and operations".
Our take
This is the hardest dress code the Met Gala has set, and most guests will get it wrong.
Camp, Catholicism and Karl Lagerfeld gave stylists permission to do more. "Everyday" asks them to do less, a skill most red-carpet regulars have never needed. The lazy reading, someone in a crystal-covered denim gown, is exactly the thing Bolton's exhibition is arguing against. His examples are clothes where the work is hidden: leather that passes for denim, a shirt or a flannel with the proportions quietly changed.
The money tells the same story. A $100,000 ticket to celebrate the T-shirt is not a contradiction; it is the market as it now works. The richest customers have spent the past few years paying luxury prices for clothes that look plain: the expensive white T-shirt, the cashmere hoodie, the jeans that are not quite jeans. The Met is putting that in a museum. The luxury is not the garment; it is the cut, the cloth and knowing the difference.
For the rest of us, the lesson is cheaper than a ticket. The garments in this show earned their place by being worn for decades. Buy the plain thing well, keep it and wear it until it looks like yours.
What to watch: the co-chairs and dress code, still unannounced; how many puffers appear with Moncler as a major funder; and whether any star arrives in actual jeans.
Sources
- The Metropolitan Museum of Art, The Met announces The Costume Institute's spring 2027 exhibition, extraORDINARY: Fashion and the Poetics of the Everyday (November 5, 2026) and exhibition page
- The Metropolitan Museum of Art, Announcement on The Met's spring 2027 Costume Institute exhibition (August 31, 2026)
- Vogue, The 2027 Costume Institute exhibition is "extraORDINARY", Nicole Phelps (November 5, 2026)
- Hypebeast, From couture to blue jeans: the Met pivots to the everyday for spring 2027 (November 5, 2026)
- The Guardian, Met Gala exhibition honoring John Galliano is cancelled after backlash (August 31, 2026)
- Fortune, The Met Gala raised a record $42 million (May 5, 2026); WWD, Met Gala 2026 raises record-breaking $42 million
- Levi Strauss & Co., Celebrating the birth of the Levi's 501 jean and Happy 143rd, blue jeans
- CBS News, 100 years of T-shirts
- Wikipedia, Met Gala: list of galas and exhibitions (past themes and dates)
- Tables: The Graze, from the sources above







